How to predict churn and save your business

Photo by bruce mars on Unsplash

To ‘churn’ is to move or to cause to move, vigorously. You might say that your stomach churns when you’re nervous or that a stormy sea is churning. Less poetically, a churn is a machine for making butter by shaking milk or cream. But today we are talking about customer churn. Customer churn is the measure of how many customers stop using a service. This type of churn is very bad for business. So, imagine a world where we could solve this problem by using machine learning to see into the future…

I am a wine lover, although not a wine expert. Sometimes I walk into the shop and I am torn by the dilemma of which bottle to buy. Which is the best? It depends on the situation — gift-giving, a candle-lit dinner or a quiet night in? Maybe I’m trying to make a good impression or maybe I just want to get a little buzzed watching RuPaul’s Drag Race.


To help consumers like me, I did what I usually do in times of trouble and turned to data. This awesome dataset was discovered on Kaggle. …

Stephanie Irvine

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